by Patrice Sorokin | Aug 29, 2022 | General Business, Logos & Marketing Materials
Every industry has jargon. Jargon is specific words used among members of a certain industry that are hard for others outside that industry to understand. Today I’ll share three terms that will help you communicate better with printers. Substrate: The material you are...
by Patrice Sorokin | Aug 22, 2022 | Advertising, General Business
A common misconception that I hear a lot is that public relations (PR), marketing, and branding are all the same thing and that there’s no point in investing in all of them. While there might be some overlap here and there, these are three totally different...
by Patrice Sorokin | Aug 8, 2022 | General Business, Logos & Marketing Materials
I love working with my clients to create an amazing logo or even full brand visuals for them. The process differs a little for each customer based on what I’m doing for them and their goals. Today I’ll be sharing how I created the logo for Future Music Stars. They...
by Patrice Sorokin | Jul 25, 2022 | Branding Basics
Niches have become a pretty hot topic in the online space lately. Some are very into having very specific Niches to whom you sell your offer. Others think they’re a waste of time and no one shouldn’t bother with them. Even the way the word is pronounced is up for...
by Patrice Sorokin | Jul 18, 2022 | Logos & Marketing Materials
I’ve written about design myths in the past, but like any industry, there are always more myths to uncover! Here are three more really common ones for us to examine. Myth: budgets don’t matter Fact: yes, they do. Budgets matter a lot. They matter for two reasons you...
