by Patrice Sorokin | Mar 28, 2022 | Branding Basics
When it comes to starting a business, everyone thinks about the things they’ll need like a good brand strategy, a logo, business cards, and other supporting materials. They don’t think about this for a corporate event. With corporate events slowly coming back I wanted...
by Patrice Sorokin | Mar 21, 2022 | Advertising
I’ve seen a lot of people online chatting about branding and marketing lately, but they seem to only talk about how to set it up and what it is. They never seem to chat about how a crisis affects a brand. Before any crisis situation even happens, there are a few...
by Patrice Sorokin | Mar 15, 2022 | Guest Writers
Alright, I have a guest post for you! One of my very smart friends, Cindy Sanchez, is here to share some tips with us! Cindy is a breast cancer survivor who wanted to live a healthier and more non-toxic life which is why she became an independent consultant with...
by Patrice Sorokin | Mar 7, 2022 | Guest Writers
I have some really smart friends and acquaintances and sometimes when we chat about business, I learn things that I want you to learn too! So, let me introduce you to my acquaintance, Nancy Becher. Nancy is a business coach and disability advocate. She provides...
by Patrice Sorokin | Feb 28, 2022 | General Business
I love designing and consulting my clients, but there’s an unfun side to my business – most businesses really. One of those things is contracts. Writing them, reading them. They’re important to understand. A contract doesn’t just protect the business, it also protects...