by Patrice Sorokin | Oct 11, 2021 | Logos & Marketing Materials
Labels and Tags are something I create for clients sometimes. They’re actually a subset of packaging design, which is a specialty. I don’t really create packages, although I do know how to create them. Ultimately, I fell in love with label and tag design in college...
by Patrice Sorokin | Oct 4, 2021 | Branding Basics
It’s a big thing and something that is easier to lose than it is to gain or change. I’m of course talking about branding and it really matters, here’s why. Branding is the reputation of a business. Now what defines a good reputation is up to the industry and what type...
by Patrice Sorokin | Sep 27, 2021 | General Business
Mindset, Alignment. These are some of the hot new buzz words everyone seems to be talking about! Everyone seems to have an opinion on this, some buy into it fully and trust their spirits and angels and such to lead and guide them. Others think it’s a load of horse...
by Patrice Sorokin | Sep 20, 2021 | Advertising
CTA can stand for a lot of things! It can mean Call to Arms, Computer Tomography Angiography, and even Cumulative Translation Adjustment. However, in the marketing and design worlds CTA stands for Call to Action. A Call to Action is exactly like it sounds a statement...
by Patrice Sorokin | Sep 13, 2021 | Logos & Marketing Materials
They’ve been around for a long time now and while I haven’t always been enthusiastic about them, but they’ve grown on me…a little bit. I’m talking about templated designs of course! The more formal definition for a template is a document with a predetermined format...
