by Patrice Sorokin | Jun 6, 2024 | Branding Basics
If you follow my social media, you’ve heard me say that events need and can use brand strategy too. Today, we’re discussing why you need to brand an event and if you can use the same branding as the business hosting or sponsoring it. There are two types of...
by Patrice Sorokin | Jun 5, 2024 | Branding Basics, General Business
Authenticity and resonance come when things feel familiar and open. We feel it when companies speak directly to us as people with value versus a potential sale. Here are a few things to remember to set up your brand to be more authentic and resonant with your...
by Patrice Sorokin | May 23, 2024 | Branding Basics
I can talk to you all day about the strategy of rebranding, but let’s discuss the emotional impact and why there’s often resistance to it. When a business rebrands and creates a new name for itself, it is cutting ties with the old name, its reputation, and its way of...
by Patrice Sorokin | May 16, 2024 | General Business, Logos & Marketing Materials
I had a cool talk with my creative friend about something called licensing. Licensing is getting permission to use something, like a font or artwork, but you have to follow certain rules. Let me explain with an example. Imagine going to different theme parks. Each...
by Patrice Sorokin | May 9, 2024 | Advertising, General Business
I was talking to a fellow business owner the other day who is newer to running their own business. While we were talking, they told me “I am so not good at technology, but that’s the only way to grow my business…so I’m trying to learn” I’ve heard this from other...
