by Patrice Sorokin | Mar 1, 2021 | Advertising, General Business
When I ask a client “Tell me about your audience?” they sometimes don’t know anything about them. One of the ways to learn more about your audience – your ideal clients – is to do market research. Today I’m going to answer a few of the most common questions I get when...
by Patrice Sorokin | Feb 22, 2021 | Advertising, Branding Basics
A tagline is a great tool to help people remember your business. These are short phrases that help share your business’s reputation and personality. Most of us can recite the catchiest ones and they stick with us long after the business is gone. If you’ve been...
by Patrice Sorokin | Feb 15, 2021 | Logos & Marketing Materials
Marketing Collateral is a term that those of us in the sales, marketing, and design industries sometimes use. I have a tendency to use it often. I realize though that a lot of people are not familiar with that term so I thought I’d discuss it today In sales and...
by Patrice Sorokin | Feb 8, 2021 | Logos & Marketing Materials
Want to sound like a pro when talking design with your professional designer or your team? Here are a few design terms that will help you out! Resolution: This is a unit of measure that determines quality in a design. Higher resolution means higher quality. A...
by Patrice Sorokin | Feb 1, 2021 | Advertising
Every design’s best friend is copy. Copy or text refers to the written message in the design. The design layout and text work together. Graphic design has a job to do. Its job is to catch attention and communicate with your audience. Here’s the thing though – design...
