by Patrice Sorokin | Jan 25, 2021 | Branding Basics
People love stories. We love to hear what happens to others and generally, we empathize with these characters. That’s why people get so invested in characters from television shows and in books. Storytelling is one of the things that make us humans. It also is a...
by Patrice Sorokin | Jan 18, 2021 | Logos & Marketing Materials
In a fully digital world, you might wonder if letterhead and stationery are still relevant. The short answer is yes, it is. The reason being that for as long as we have a postal service shuttling printed letters back and forth, there will be things mailed from...
by Patrice Sorokin | Jan 11, 2021 | Branding Basics
Why A Good Customer Experience Helps Strengthen Your Brand Branding is all about expressing a company’s reputation. One of the ways to really create a good name for yourself is to have a good customer experience. I’m not just talking about good customer service...
by Patrice Sorokin | Dec 22, 2020 | Guest Writers
Simple Tips of a Better Graphic Design: From Concept to Completion by Aubrey @ Content Camp Fire You need no introduction to the seven basic elements of good graphic design – line, color, texture, size, shape, space and value. They are, after all, the lifeblood...
by Patrice Sorokin | Dec 21, 2020 | Advertising
History of Holiday Advertising The holiday season is here, so I thought I’d do something a little fun and a little nerdy. I love learning the origins of things and this holiday season, I felt like it would be fun to share some interesting info about the history of...
