by Patrice Sorokin | Jul 1, 2015 | Advertising
In light of the recent controversy involving a cast member of a reality show on a cable television network, I’ve been thinking a lot about the association between branding and public image. As it was put so eloquently by a commenter on Facebook- a brand is more than a...
by Patrice Sorokin | Jul 1, 2015 | Advertising
It’s the first thing you get when you decide to start a business. It’s the thing that all your potential customers will see and identify with your business. I’m talking about your logo if you couldn’t guess. Here are a few basic tips for designing a logo that works!...
by Patrice Sorokin | Jul 1, 2015 | Uncategorized
It’s a pretty common misconception that only certain types of employees need a business card. The best companies I worked for had “Company Cards” at the reception desk. A “Company Card” is a general card with basic info about the business, but no names. Misconception...
by Patrice Sorokin | Jul 1, 2015 | Uncategorized
The two most popular days for couples to get engaged are Christmas and Valentine’s Day. This means that shortly after these two dates, the newly engaged brides are out in the marketplace looking for the perfect venue and the best dress. As a graphic designer, I’m more...
by Patrice Sorokin | Jul 1, 2015 | Uncategorized
Labels are everywhere in most people’s daily life. They are affixed to the food packages you buy, the health and beauty products you use, and the other trappings of life in the 21st century. A label’s job is to provide information about the product it contains....
