by Patrice Sorokin | Mar 14, 2024 | Branding Basics
“She used AI and it just didn’t sound like us,” she said. I was in the middle of a one-to-one networking call with a new networking buddy when she told me this. The truth is, how you sound when you talk about or write about your business is important. Just as...
by Patrice Sorokin | Mar 7, 2024 | Branding Basics
A rebrand is when a company changes its position in the marketplace. In simple terms, a business wants to talk to different and new people and they made some very big changes to their business to be able to do this. Some people and even professionals will talk about...
by Patrice Sorokin | Mar 1, 2024 | Advertising, Branding Basics
Pivoting is powerful stuff. It’s where the magic lies and knowing when, where, and how to pivot is crucial. When we don’t change, we set ourselves up for future failure. Pivots help us correct course when like Marty McFly we end up going 88 mph in the wrong direction....
by Patrice Sorokin | Feb 22, 2024 | Branding Basics
People love stories. We are hardwired to love them as scientists believe they release feel-good chemicals such as dopamine in the brain. Stories are a great way to educate and sell to your audience while connecting with them on a human level. These stories are great...
by Patrice Sorokin | Feb 15, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about the elephant in the room. A logo isn’t magic. It’s not going to make people feel warm and fuzzy about a business just by having one, nor will it make them buy anything. It might get you noticed, but that’s about the extent of it. Business owners need...
