by Patrice Sorokin | Jan 5, 2024 | Advertising, Logos & Marketing Materials
Q: What role does my logo play in my overall branding strategy, and how can I ensure it effectively represents my business? A: Let’s start with how your logo fits into your branding. Branding can be broken down into two pieces – external and internal. Internal...
by Patrice Sorokin | Nov 20, 2023 | Advertising, General Business
I love reading Forbes, and when they announced that around 80% of all small businesses in the USA are run by a single person with no employees. My first reaction was, Holy Smokes that’s a lot of people running businesses! I find this interesting though because it...
by Patrice Sorokin | Nov 13, 2023 | Advertising, Branding Basics
According to Forbes a consistent presence on all platforms can increase revenue by 23%. Consistent here doesn’t mean doing something as part of a routine. It means repetition. Sharing the same things, in the same way, no matter where you happen to be sharing your...
by Patrice Sorokin | Oct 23, 2023 | Advertising, General Business
What makes your business stick out like a bear driving a car? I mean if you saw a bear driving a car you’d stop and look…right. If only to say “holy hamburger! there’s a bear driving a car!” Well, good brands have something, called a unique selling proposition or...
by Patrice Sorokin | Oct 9, 2023 | Advertising, Branding Basics
One of the most insightful and frustrating things I’ve ever heard in my professional career came from my most recent brand strategy teacher. In trying to explain how we were to do things for the class, the teacher told us “The problem isn’t the problem. The problem...
by Patrice Sorokin | Nov 14, 2022 | Advertising, General Business
I love trivia and interesting bits of information. One of these comes from the Content Marketing Institute. They claim that articles that are shorter than 3,000 words actually are rated third among business-to-business content materials that create the best results in...
