Why A Good 30 Second Pitch Will Grow Your Business

by Patrice Sorokin | Apr 19, 2021 | Advertising, General Business

I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...

Why Your Existing Clients Are Important for Success

by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business

I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...

How Graphic Design Can Help Your Business During Every Part of the Sales Cycle

by Patrice Sorokin | Apr 5, 2021 | Advertising, Branding Basics

Ultimately what I help businesses do is sell things or find the right people for them to sell their products or services. I have a pretty good understanding of the sales cycle because of this. The sales cycle is the term used to discuss the process a business goes...

Ask the Designer: Pitch Decks vs. Media Kits

by Patrice Sorokin | Mar 29, 2021 | Advertising, General Business, Logos & Marketing Materials

I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...

Why It’s Important to Think Like Your Audience

by Patrice Sorokin | Mar 8, 2021 | Advertising, General Business

When I started my business I was given a lot of advice on how to get customers. One of the pieces of advice I got was to think like my audience.  It didn’t make sense to me then, but it makes a lot more sense to me now. Here are few things I’ve learned that will help...

Why Market Research is Important for Creating Good Designs

by Patrice Sorokin | Mar 1, 2021 | Advertising, General Business

When I ask a client “Tell me about your audience?” they sometimes don’t know anything about them. One of the ways to learn more about your audience – your ideal clients – is to do market research. Today I’m going to answer a few of the most common questions I get when...