by Patrice Sorokin | Jul 31, 2024 | Branding Basics
Strategic Branding has a lot of myths around it. Most people think their business has to be big or famous to take advantage of brand strategy. Other people are just straight-up confused about what branding even is. Let me clear this up for you. Strategic Branding is...
by Patrice Sorokin | Jul 17, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about vintage versus retro versus outdated when it comes to designs for your business and what you can do about that. As always, I start with some definitions: Vintage is anything that is 20 years old or older that evokes a sense of nostalgia and is...
by Patrice Sorokin | Jul 11, 2024 | Branding Basics
Let’s chat about what the big brands do that small ones don’t always do. That’s put their name on everything. If you’ve noticed some big brands have each product line under different names. There’s a strategic reason for that. The reason is multifold, but the main...
by Patrice Sorokin | Jun 13, 2024 | Branding Basics
When I talk about building a brand, I’m not talking about marketing. They are different sides of the same coin. When I talk about a brand, I’m talking about a reputation, one that is created by six different pillars including your audience, messaging, promise, and...
by Patrice Sorokin | Jun 6, 2024 | Branding Basics
If you follow my social media, you’ve heard me say that events need and can use brand strategy too. Today, we’re discussing why you need to brand an event and if you can use the same branding as the business hosting or sponsoring it. There are two types of...
by Patrice Sorokin | Jun 5, 2024 | Branding Basics, General Business
Authenticity and resonance come when things feel familiar and open. We feel it when companies speak directly to us as people with value versus a potential sale. Here are a few things to remember to set up your brand to be more authentic and resonant with your...
