by Patrice Sorokin | May 23, 2024 | Branding Basics
I can talk to you all day about the strategy of rebranding, but let’s discuss the emotional impact and why there’s often resistance to it. When a business rebrands and creates a new name for itself, it is cutting ties with the old name, its reputation, and its way of...
by Patrice Sorokin | Apr 18, 2024 | Branding Basics, General Business
What are some elements of successful branding that I should focus on for my small business? Successful brands prioritize their messaging above all else. Messaging is how you share your business—it’s your voice, how you speak, what you say, and why you say it....
by Patrice Sorokin | Apr 4, 2024 | Branding Basics, General Business
Q: How do I ensure that my branding is consistent across all customer touchpoints? A: Ensuring brand consistency across all customer touchpoints is crucial for building a strong, recognizable brand. Here are the key steps to achieve this: Understand Your Touchpoints:...
by Patrice Sorokin | Mar 28, 2024 | Branding Basics, General Business
I was talking to someone the other day about the plush bean bag toy collecting frenzy of the 1990s. During this time a certain brand of animal-shaped plush bean bag toys were collected for their value. People kept them in pristine condition in plastic boxes and...
by Patrice Sorokin | Mar 14, 2024 | Branding Basics
“She used AI and it just didn’t sound like us,” she said. I was in the middle of a one-to-one networking call with a new networking buddy when she told me this. The truth is, how you sound when you talk about or write about your business is important. Just as...
by Patrice Sorokin | Mar 7, 2024 | Branding Basics
A rebrand is when a company changes its position in the marketplace. In simple terms, a business wants to talk to different and new people and they made some very big changes to their business to be able to do this. Some people and even professionals will talk about...
