by Patrice Sorokin | Oct 10, 2022 | Advertising, Branding Basics
After a decade of sitting down with businesses as a brand strategy and graphic design specialist helping businesses in my native Orange County California and nationwide, I’ve made a few observations about businesses and their advertising, so let’s chat today about who...
by Patrice Sorokin | Jul 25, 2022 | Branding Basics
Niches have become a pretty hot topic in the online space lately. Some are very into having very specific Niches to whom you sell your offer. Others think they’re a waste of time and no one shouldn’t bother with them. Even the way the word is pronounced is up for...
by Patrice Sorokin | May 23, 2022 | Branding Basics
Having a good brand is essential for today’s marketplace. With so many voices, you need to have a really good idea of who you are and what you’re offering. After a while, our brands can feel a little old and we might think about rebranding First off, rebranding is...
by Patrice Sorokin | May 16, 2022 | Branding Basics, Logos & Marketing Materials
I’ve shared a lot about fonts over the years. Everything from how we got the name (it’s French) to how to choose them, but there’s one thing I’ve rarely talked about and that’s how fonts affect your business and your visual branding. It’s true. Every font has its own...
by Patrice Sorokin | Apr 4, 2022 | Branding Basics
There are a lot of ways to set up your brand. One of the popular ways is with customer archetypes or customer avatars. I’ve discovered that a lot of my clients don’t know what they are or how they actually work. Today, let’s chat about what a customer avatar is and...
by Patrice Sorokin | Mar 28, 2022 | Branding Basics
When it comes to starting a business, everyone thinks about the things they’ll need like a good brand strategy, a logo, business cards, and other supporting materials. They don’t think about this for a corporate event. With corporate events slowly coming back I wanted...
