by Patrice Sorokin | Oct 26, 2020 | General Business
I love writing about design and business, but sometimes I want a break from it to talk about other things. This article is half mindset work and half practical advice and relates to life just as much as it does your business. The number one thing that I hear from...
by Patrice Sorokin | Oct 12, 2020 | General Business, Logos & Marketing Materials
When it comes to the products & services that fill our daily lives, we all have our favorites and our reasons for our loyalty to certain brands. If you feel like this loyalty to a brand makes you a little odd or set in your ways, it doesn’t. Overall, around...
by Patrice Sorokin | Oct 5, 2020 | General Business
I wrote a blog similar to this several years ago, you might see it floating around the internet, but I felt like it was time to redo it as the industry and landscape of the business community and design community have changed a lot! This is still one of my favorite...
by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business
Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
by Patrice Sorokin | Aug 31, 2020 | Advertising, General Business
I spend a lot of time discussing art and media with my clients. A topic of conversation that usually comes up is stock art and stock media. Stock photography alone makes an appearance in half of all ads with 9 out of 10 digital marketers using stock photos in their...
