by Patrice Sorokin | Apr 26, 2021 | General Business
I work with a lot of small businesses that have a team. Sometimes it’s a larger team and sometimes it’s a tiny team of just 2 people. When I talk about a team, I’m referring to anyone who works with the business whether in-house like a receptionist or outsourced like...
by Patrice Sorokin | Apr 19, 2021 | Advertising, General Business
I’ve been networking since practically day 1 of my business journey. Every meeting in every group I’ve been in wants you to do a 30-second introduction or pitch. Over the years, I’ve ended up getting a lot of attention for my introductions. Today I thought we’d...
by Patrice Sorokin | Apr 12, 2021 | Advertising, Branding Basics, General Business
I do a lot in my business to help small established businesses use graphic design to get more leads. That means I help them get new customers and that’s been a big focus in the entrepreneur and small business communities for a long time. I see ads all the time about...
by Patrice Sorokin | Mar 29, 2021 | Advertising, General Business, Logos & Marketing Materials
I was watching a T.V. show the other day about a scrappy bunch of software developers in California. In the show the team of four nerdy guys is preparing for a meeting to present their company to potential investors. They kept talking about their clothes and the demo...
by Patrice Sorokin | Mar 22, 2021 | General Business
I remember writing my business plan. I was on a vacation with my family sitting on the bed in the hotel room on my laptop writing up my vision for the future. It was something I put together when I was super new to the freelance entrepreneur business owner game. If...
by Patrice Sorokin | Mar 15, 2021 | Branding Basics, General Business
One of the best things to come across my desk as a graphic designer working with existing businesses is their style guide. I love them because it makes my job so much easier. I’m not always going to be one working on their logo or their last marketing campaign. I was...
