by Patrice Sorokin | Jul 17, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about vintage versus retro versus outdated when it comes to designs for your business and what you can do about that. As always, I start with some definitions: Vintage is anything that is 20 years old or older that evokes a sense of nostalgia and is...
by Patrice Sorokin | Jul 10, 2024 | Logos & Marketing Materials
When you are investing in your brand, you are investing in putting the strategy together, but you’re also going to need to invest in each piece of the brand. Today, let’s chat about why investing in your logo is important. A lot of business owners tend to spend a...
by Patrice Sorokin | May 16, 2024 | General Business, Logos & Marketing Materials
I had a cool talk with my creative friend about something called licensing. Licensing is getting permission to use something, like a font or artwork, but you have to follow certain rules. Let me explain with an example. Imagine going to different theme parks. Each...
by Patrice Sorokin | May 2, 2024 | Logos & Marketing Materials
There’s so much conflicting advice on the internet and a lot of myths about logos. Today, let’s have a brief chat about the purpose of a logo as I debunk three common myths about logo design. The biggest myth about logos is that they are your brand, which is untrue....
by Patrice Sorokin | Feb 15, 2024 | Branding Basics, Logos & Marketing Materials
Let’s talk about the elephant in the room. A logo isn’t magic. It’s not going to make people feel warm and fuzzy about a business just by having one, nor will it make them buy anything. It might get you noticed, but that’s about the extent of it. Business owners need...
by Patrice Sorokin | Feb 8, 2024 | Logos & Marketing Materials
The other day I was out networking when someone said to me “I tried to do my logo myself and realized it was a lot more than just sketching something cool.” I just nodded because this is not the first time, I’ve heard it. The reality is creating a logo is a lot more...
