by Patrice Sorokin | Feb 7, 2024 | Logos & Marketing Materials
You would not believe how often I get asked some form of “So where does your inspiration come from for logos?” while I’m out networking and chatting with people. Since it’s been coming up so much, I thought I’d chat today about where my inspiration for designs comes...
by Patrice Sorokin | Jan 5, 2024 | Advertising, Logos & Marketing Materials
Q: What role does my logo play in my overall branding strategy, and how can I ensure it effectively represents my business? A: Let’s start with how your logo fits into your branding. Branding can be broken down into two pieces – external and internal. Internal...
by Patrice Sorokin | Dec 18, 2023 | Branding Basics, Logos & Marketing Materials
I was talking about rebranding the other day with a friend. The company their employer just went through the process and they told me they had no idea how involved it was. They thought it was just changing the logo and maybe a few colors. To illustrate rebranding,...
by Patrice Sorokin | Dec 11, 2023 | Logos & Marketing Materials
I hesitated in posting this on social media a while back, but it’s stuff I know people think even if they won’t say it to me. Turns out, it got a pretty good response there, and since I don’t know if you’re connected to my social media or not…I thought you might want...
by Patrice Sorokin | Dec 4, 2023 | General Business, Logos & Marketing Materials
Let’s talk trends. I’ve designed a lot of logos over the years. One of the things I do to stay on top of my industry is to follow logo designs from major Fortune 500 companies. They show me what trends are waking up and which ones are tired. Here’s what I know. If...
by Patrice Sorokin | Sep 18, 2023 | Logos & Marketing Materials
a visual refresh is what most companies seem to do when they say they are branding or rebranding. The structure of the business stays the same, and the audience stays the same, but the external visuals such as brochures, websites, logos, uniforms, and storefronts...
