To Template or Not to Template…That is the question!

by Patrice Sorokin | Sep 13, 2021 | Logos & Marketing Materials

They’ve been around for a long time now and while I haven’t always been enthusiastic about them, but they’ve grown on me…a little bit. I’m talking about templated designs of course! The more formal definition for a template is a document with a predetermined format...

3 design must haves on mailer postcards

by Patrice Sorokin | Aug 16, 2021 | Advertising, General Business, Logos & Marketing Materials

For my clients in the USA, mailer postcards either using EDDM or through their own bulk mailing permits have been a super popular way for them to get their name and message out to potential or current customers. They are probably the number one thing I create and I...

4 Things to Remember When Creating Social Media Graphics

by Patrice Sorokin | Jul 19, 2021 | Logos & Marketing Materials

People love pictures and it is well known at this point that people will stop scrolling on social media when they see interesting pictures and visuals. If you’re making your own social media graphics, here’s a few things you need to know to make them great! Keep them...

4 Myths of Menu Design – Busted!

by Patrice Sorokin | Jul 12, 2021 | Logos & Marketing Materials

One of the things I design quite regularly is menus. They’re a great tool for businesses to share information on their offerings. Today, I wanted to share, and bust, a few of the myths surrounding them. Myth: Menus are only for Restaurants False, while restaurants are...

Marketing Through the Mail: Basics about Postcards and EDDM

by Patrice Sorokin | Jun 28, 2021 | Advertising, General Business, Logos & Marketing Materials

One of the main things I design all of the time is postcards. I always ask clients if they’re planning to mail them or not. The reasons why are many, but one of them is because I have to create a postcard for EDDM and mailing differently than a non-mailed one and I...

Understanding Design: Common Brochure Styles

by Patrice Sorokin | Jun 7, 2021 | General Business, Logos & Marketing Materials

I design a lot of brochures. They’re a great marketing tool to have in your toolkit. Unfortunately, I think they’re a little misunderstood. People generally don’t know how many types of brochures there are available. That’s why I want to discuss them today! When I say...