by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials
“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?” I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...
by Patrice Sorokin | Oct 12, 2020 | General Business, Logos & Marketing Materials
When it comes to the products & services that fill our daily lives, we all have our favorites and our reasons for our loyalty to certain brands. If you feel like this loyalty to a brand makes you a little odd or set in your ways, it doesn’t. Overall, around...
by Patrice Sorokin | Sep 21, 2020 | Advertising, Logos & Marketing Materials
Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
by Patrice Sorokin | Jul 27, 2020 | Advertising, General Business, Logos & Marketing Materials
One of the top questions I get regularly is “how do I pick a color palette” for my business. Here I have three tips for picking a color palette and two reasons why color is good for business. Why you need it: Reason 1: Color helps a business get remembered. People...
by Patrice Sorokin | Jul 20, 2020 | General Business, Logos & Marketing Materials
I get asked questions regularly about design with logos being the top service category I get asked about. There’s a lot to know when it comes to creating a logo and lot of information out there! Today I thought I would share the 3 questions that I get asked the most...
