Strategic Branding has a lot of myths around it. Most people think their business has to be big or famous to take advantage of brand strategy. Other people are just straight-up confused about what branding even is.
Let me clear this up for you. Strategic Branding is not marketing, graphic design, or copywriting, businesses can use it with very few clients and only a little money in the bank. Branding can have great ROI (return on investment) if you use it well. Because it is so intertwined with everything else your business does, it’s easy to confuse it for some other avenue of your business. This also can make it harder to explain and harder for some to understand. When something is confusing, most people segment it into easy-to-understand pieces focused on one avenue or another. The problem with segmenting it into pieces is that it becomes more confusing and difficult to understand what and why businesses need a brand.
Branding is a base or foundation for everything a business does. Your ideal customer sits on it, your visuals sit on it, your messaging sits on it, and your marketing efforts sit on it. It underpins everything else your business does. It helps you create and steer your company and its reputation. Think about building a house, underneath everything is a big concrete slab. The slab tells the construction crew where to put the outside walls. It is the same for your business. Your brand is that big concrete slab at the bottom that helps to hold up everything else and tells your team where to focus the rest of your efforts.
A solid brand helps you know how and where to spend your marketing dollars more effectively, speeds up decision-making, and can focus your visuals and messaging so they are clear, concise, and attractive to your perfect client. It makes growing your business easier and faster. Strategic branding is what those big famous businesses used to become big famous businesses.
All right, that’s all I got this time, I’ll talk to you later!