by Patrice Sorokin | Feb 8, 2021 | Logos & Marketing Materials
Want to sound like a pro when talking design with your professional designer or your team? Here are a few design terms that will help you out! Resolution: This is a unit of measure that determines quality in a design. Higher resolution means higher quality. A...
by Patrice Sorokin | Nov 30, 2020 | General Business
With the end of the year coming up, I started doing what I do every November, I started working on my goals for the next year. It was a great tip I got years ago, from a mentor I had. What I didn’t know at the time was that less than 20% of people create goals. An...
by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials
“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?” I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...
by Patrice Sorokin | Oct 26, 2020 | General Business
I love writing about design and business, but sometimes I want a break from it to talk about other things. This article is half mindset work and half practical advice and relates to life just as much as it does your business. The number one thing that I hear from...
by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business
Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...
