by Patrice Sorokin | May 16, 2024 | General Business, Logos & Marketing Materials
I had a cool talk with my creative friend about something called licensing. Licensing is getting permission to use something, like a font or artwork, but you have to follow certain rules. Let me explain with an example. Imagine going to different theme parks. Each...
by Patrice Sorokin | May 3, 2019 | Logos & Marketing Materials
The other day, I had a meeting with a potential client looking for a logo for her new business. She asked to see my catalog. Completely confused, I thought she meant my portfolio book of past work. Unfortunately, she meant an actual catalog of template logos for her...
by Patrice Sorokin | Apr 3, 2018 | General Business
As a graphic designer in Orange County California, I work with lot of different clients in a lot of different industries. I deal with stock art, photos and text all day long and I see this same issue again and again. Clients don’t really know what’s okay to use and...
