by Patrice Sorokin | Jan 5, 2024 | Advertising, Logos & Marketing Materials
Q: What role does my logo play in my overall branding strategy, and how can I ensure it effectively represents my business? A: Let’s start with how your logo fits into your branding. Branding can be broken down into two pieces – external and internal. Internal...
by Patrice Sorokin | Dec 11, 2023 | Logos & Marketing Materials
I hesitated in posting this on social media a while back, but it’s stuff I know people think even if they won’t say it to me. Turns out, it got a pretty good response there, and since I don’t know if you’re connected to my social media or not…I thought you might want...
by Patrice Sorokin | Nov 13, 2023 | Advertising, Branding Basics
According to Forbes a consistent presence on all platforms can increase revenue by 23%. Consistent here doesn’t mean doing something as part of a routine. It means repetition. Sharing the same things, in the same way, no matter where you happen to be sharing your...
by Patrice Sorokin | Nov 6, 2023 | Branding Basics
According to a recently published report by HubSpot 82% of sales reps say building relationships + connecting with people is the most important part of selling. As small business owners, we are constantly networking, connecting, and being introduced to people all...
by Patrice Sorokin | Oct 31, 2022 | Advertising, General Business
I saw a statistic from HubSpot the other day, it said that 51% of companies believe updating old content has proven the most efficient tactic they have implemented. Now when they say “content” what they are referring to most of the time is written text....
