by Patrice Sorokin | Nov 9, 2020 | Advertising, General Business, Logos & Marketing Materials
“What do you mean you don’t create websites, you’re a designer right? Don’t you all do the same thing?” I hear this all the time when I have to explain to someone that I don’t create websites but exclusively focus on creating marketing materials. What a...
by Patrice Sorokin | Oct 26, 2020 | General Business
I love writing about design and business, but sometimes I want a break from it to talk about other things. This article is half mindset work and half practical advice and relates to life just as much as it does your business. The number one thing that I hear from...
by Patrice Sorokin | Sep 28, 2020 | Advertising, General Business
Graphic Design is art with a purpose. It’s meant to be a tool to communicate information between a business and its customers or potential customers. There is a lot of chatter around about whether graphic design helps a business – Does it matter for a business’s...
by Patrice Sorokin | Sep 21, 2020 | Advertising, Logos & Marketing Materials
Fonts are the main tools to convey your message from the sender (you) to the receiver (your clients). Part of what graphic design is supposed to accomplish is to make this message look attractive so your customers will actually engage with your brand and read your...
by Patrice Sorokin | Sep 14, 2020 | Advertising, General Business, Logos & Marketing Materials, Uncategorized
I spend a lot of time answering questions for potential clients, active clients, and former clients. I love answering their questions. It’s always fascinating to see what people want to know. Yet, I seem to find myself answering these same 2 questions the most, and...
