by Patrice Sorokin | Aug 31, 2020 | Advertising, General Business
I spend a lot of time discussing art and media with my clients. A topic of conversation that usually comes up is stock art and stock media. Stock photography alone makes an appearance in half of all ads with 9 out of 10 digital marketers using stock photos in their...
by Patrice Sorokin | Aug 24, 2020 | Advertising, General Business
Visibility. It’s a word thrown around on the internet a lot these days. What it means for business owners is advertising and putting your business out in front of potential customers. Businesses need visibility to grow – especially if you’re in a fairly...
by Patrice Sorokin | Aug 17, 2020 | General Business, Uncategorized
Every industry has its jargon. The words specific to their profession that someone outside the industry would scratch their heads at and graphic design is no different. I do my best to avoid using industry-specific terms because I know my clients don’t know what they...
by Patrice Sorokin | Aug 10, 2020 | General Business
Everyone wants a piece of the American Dream and for many, that means starting a business and being their own boss! Unfortunately, the statistics for new businesses aren’t very optimistic as 80% of all businesses fail. In order for your company to be part of that 20%...
by Patrice Sorokin | Jul 27, 2020 | Advertising, General Business, Logos & Marketing Materials
One of the top questions I get regularly is “how do I pick a color palette” for my business. Here I have three tips for picking a color palette and two reasons why color is good for business. Why you need it: Reason 1: Color helps a business get remembered. People...
