by Patrice Sorokin | Jan 18, 2022 | General Business
At different points in the year, things can feel stale and the motivation to uphold your business’s professional standard can disappear. This lack of motivation is totally okay and probably more common than you think. The question then becomes how do you get...
by Patrice Sorokin | Dec 13, 2021 | General Business
It’s almost the New Year. Everyone I know is busy setting goals and planning their New Year’s Resolutions. Everyone, but me. See, I can’t stand New Years Resolutions. They don’t work for me. If they work for you, that is awesome and I’m...
by Patrice Sorokin | Dec 6, 2021 | Advertising
It’s the root of civilized society. It is what lets people connect or disconnect from each other. It’s what is letting you read this blog today! It’s important in business too! Of course, I’m talking about Communication, but what is it exactly. Today I’m going to...
by Patrice Sorokin | Nov 29, 2021 | Advertising
Every business I know needs to market their business. Some do this very well and others not so much. It seems like there are new marketing techniques that pop up every day. They all really boil down to two main types of marketing, Transactional and Relational. These...
by Patrice Sorokin | Nov 15, 2021 | Branding Basics
When we talk about branding, we are talking about your business’s reputation. Your reputation is built from the sum total of everything your business does, what it shares with the public, and how it looks. All of these things create a perception of who the...
